Professional Summary
Marketing specialist with over a decade of experience driving engagement and growth across digital platforms, particularly in organic social. Skilled in influencer marketing, content creation, and customer experience. Extensive knowledge of the endurance sports training and performance world. Notable achievements include a 140% increase in Instagram followers over two years and boosting monthly engagement to 36,000 for a previously stagnant brand.

Employment History

Social Media & Content Manager
The Feed – Broomfield, CO
Apr 2025 – Present

  • Collaborated with purchasing, product, marketing, e-comm, and creative teams to build launch and marketing strategies.

  • Coordinated messaging, creative, and logistics for social promotions across 250+ brands.

  • Built integrated social shopping platforms on Instagram, Facebook, and TikTok.

  • Gained 14,000+ new followers and 40M+ views on Instagram in under 5 months.

  • Produced multimedia/video content using Adobe Premiere, After Effects, Blender, Figma, Contentful, and DaVinci Resolve.

  • Used AI and 3D animation to improve static ads, increasing click-through and conversions.

  • Managed athletes, videographers, photographers, and agents for live event content.

  • Worked with an ad agency to create product-specific UGC paid strategies, increasing conversion rates.

  • Built 30+ shoppable video web pages for influencers and sponsored athletes.

  • Delivered same-day, launch-ready graphics, copy, and video assets for last-minute marketing changes.

Social Media Manager
TrainingPeaks – Boulder, CO / Remote
Jul 2022 – Mar 2025

  • Managed all organic and paid social channels for a SaaS brand in endurance sports.

  • Grew stagnant Instagram by 140% in two years, reaching a younger and more engaged audience.

  • Boosted monthly engagements from 3,000 to 36,000 and social-to-site traffic from 2,000 to 12,000.

  • Created daily content using pro-team partners, blog assets, and industry news.

  • Managed influencer campaigns with a 6-figure budget, generating up to 250% ROI.

  • Built and expanded the social team, mentoring and aligning efforts with company growth goals.

Café Lead
Rapha Boulder – Boulder, CO
Aug 2021 – Jul 2022

  • Oversaw opening and closing operations at a luxury cycling café and club.

  • Delivered a high-end customer experience for international guests.

Owner / Van Conversion Specialist
Self-Employed – Boulder, CO
Jul 2020 – Present

  • Designed and built custom off-grid modular van living spaces.

  • Engineered plumbing and full solar-based electrical systems.

  • Generated profits from multiple successful builds.

Operations & Production Manager
Vafels – Boulder, CO
Aug 2020 – Aug 2021

  • Managed production for a plant-based sports nutrition waffle brand.

  • Created and executed a social media marketing plan.

  • Handled hiring, training, and scheduling of production staff.

Racer
Project Echelon Racing – Boulder, CO
Aug 2020 – Mar 2021

  • Trained 20–35+ hours weekly while managing school responsibilities.

  • Competed in 40+ races across 3 countries and 8+ states.

  • Managed team social media to generate sponsor ROI.

  • Mentored veterans through cycling and running to support mental health.

Mechanic & Retail Associate
Trek Bicycle Store – Naperville, IL
May 2015 – Aug 2018

  • Served as buyer for the retail store and optimized inventory.

  • Reorganized stock systems to improve operational efficiency.

  • Conducted complex bike repairs and full custom builds.

Customer Experience Manager
Naperville Running Company – Naperville, IL
Jan 2012 – Jan 2016

  • Performed sales, stock management, merchandising, and social media.

  • Sold footwear, apparel, and nutrition products.

Education

Bachelor of Science in Business Administration (Marketing Emphasis)
University of Colorado Boulder – Leeds School of Business
Graduated: Dec 2021
GPA: 3.62

Relevant Projects:

  • Completed market simulations requiring financial strategy, decision-making, presentations, and technical copywriting.

Relevant Coursework:

  • Python for Business

  • Business Analytics

  • Advertising and Promotion

  • Digital Marketing

  • Product Strategy

  • Pricing and Promotion

  • Operations Management

Certifications

  • Google Analytics – Google

  • Google AdWords – Google

  • Digital Marketing – Meta

  • Community Management – Meta

Skills

  • Social Media Management

  • Influencer Marketing

  • Content Creation

  • Digital Marketing

  • Video Editing

  • Photography

  • Graphic Design

  • Customer Experience

  • Operations Management

  • Project Management

  • Mechanical Skills

  • Data Analysis

  • Retail Management